AI sales coaching · for teams that close on the phone

    Every conversation
    builds a better
    sales organization.

    SellSig coaches your rep live — the right line, the moment the objection lands — and remembers what worked. Every call it hears makes the next one smarter, for every rep on the team. Great stops being luck.

    Live on your next call in 5 minutes

    Cue latency
    <1s before you flinch
    Setup
    5 min no bot on the call
    Surfaces
    Rep screen + manager view
    Integrations
    Zoom · Meet · HubSpot · Salesforce
    The deconstruction

    Watch a price objection get handled, step by step.

    FIG. 1 — SIGNAL PATH
    SCROLL TO STEP →
    INPUT OUTPUT Ø SIGNAL "too expensive" PROSPECT ▸ REP ▸ DETECT PRICE OBJECTION conf. 0.94 CUE // REFRAME Ask “compared to what?” Anchor on cost of staying.
    STEP 01 // INPUT

    The prospect speaks

    “The price you quoted feels high.” SellSig captures both sides of the call, live — no bot joining, no recording delay.

    STEP 02 // TRANSCRIBE

    Words, split by speaker

    Speech becomes text in under a second, separated by who said it — so the coach reasons about the prospect, not your rep.

    STEP 03 // DETECT

    The objection is named

    SellSig recognizes a price objection as it lands and matches it to the rebuttal that has closed deals for your team.

    STEP 04 // CUE

    The move, on screen

    A single cue card appears: don’t discount — ask “compared to what?” Your rep reads it and keeps the deal alive.

    Scroll01 / 04
    The platform · the SellSig stack

    Coach the call. Review the play. Script the close.

    Three layers of coaching — before, during, and after every call — on one signal.

    MOD-01 // LIVE

    The Conductor

    The AI coach in your rep's ear, mid-call. Cue cards the instant a buyer pushes back — price, timing, "let me think about it." Your rep reads it and keeps the deal alive.

    latency< 1s
    surfacerep screen
    inputlive audio
    MOD-02 // REPLAY

    The Vault

    The 60-second post-call breakdown your reps actually read. Every call comes back graded — here's what you missed, here's why you lost, here's what to try next dial.

    outputscorecard
    flagsdeal risk
    clipsauto-cut
    MOD-03 // SIGNALS

    WinWords

    Before the call, WinWords scores your pitch against the prospect's company — their strengths, weaknesses, and competitors — then generates talking points engineered to push the narrative toward a close.

    timingbefore the call
    outputtalking points
    built onSWOT + competitor data
    LIVE CALL MOD-01 LIVE MOD-02 REPLAY MOD-03 SIGNALS BETTER CALL per rep
    The cockpit · live

    This is what your rep sees.

    No dashboard to read mid-call. One cue, when it matters — nothing, when it doesn't.

    SellSig Cockpit LIVE · 04:12
    Entry Discovery Alignment Commitment
    Prospect

    We're paying about $340 a month now, and honestly it's been fine.

    Rep

    Got it — and is Dr. Chen still the one you see for the knee?

    Prospect

    Yes — that's the one thing I won't change. But the price you quoted feels high…

    reading…
    CUE // REFRAME conf 0.94

    Don't defend the price. Ask: "Compared to what?" — then anchor on what staying costs with Dr. Chen out of network next year.

    ◉ price objection · turn 3evidence: 2 cited facts
    Nothing to say. The call is going fine.
    talk ratio 38% you listening

    One focal cue at a time — from the same engine on every call, with the reasoning saved for review.

    COGNITIVE INTELLIGENCE™

    Better thinking.

    Cognitive Intelligence helps your business make better decisions — AI that reasons with the full context of the conversation, not keywords.

    ADAPTIVE INTELLIGENCE™

    Better tomorrow than today.

    Adaptive Intelligence helps your business make better decisions tomorrow than it does today — every conversation adds to your team's knowledge.

    The BRECOG Cognitive Intelligence Platform — the engine under SellSig.

    Two sales reps on headsets working a call together ON THE FLOOR · EVERY WIN TEACHES THE NEXT REP
    Built for the people on the phones

    A coach in the corner.
    Not a camera in the room.

    SellSig sits on the rep's side of the desk. The cue shows on their screen, for them, in the moment — and when one rep finds the line that works, the whole team has it on the next dial.

    Reps feel backed, not watched.Cues are for the rep first — managers see patterns, not gotchas.
    New hires ramp on the team's best calls.Your top closer's moves become everyone's starting point.
    One team, one playbook, always current.What works this month coaches next month — automatically.
    Trust spec · how we handle your calls

    Your calls pay your bills. We guard them like it.

    We never train shared AI on your conversations. Your calls coach your team — and no one else’s.

    No training on your data. Your calls are used to coach your reps, full stop. They never feed a shared model.
    Encrypted end to end. In transit and at rest. Enterprise picks the data region — US, EU, or APAC.
    You hold the delete key. Set retention windows and purge any call on request. Every access is logged.
    Built on SOC 2 compliant infrastructure. Supabase and Vercel — each independently audited and certified.
    INFRA
    SupabaseSOC 2, HIPAA ready
    HOSTING
    VercelSOC 2, ISO 27001
    Spec
    Record & review tools
    SellSig
    Helps the rep…
    after the call
    during the call
    Calls coached
    ~5% sampled
    100%
    New-rep ramp
    a quarter
    ~3 days
    Trains shared AI on your calls
    often
    never
    100%
    calls coached
    0
    bots on your calls
    5 min
    to first cue
    FOUNDING DESIGN PARTNER PROGRAM
    "We're inviting a small number of Medicare telesales agencies to become founding design partners — live coaching on every call, founder-direct support, and permanent partner pricing. August 15 is the AEP on-ramp deadline."
    SS
    SellSig TeamFounding design partner spots open now

    SellSig is built by people who spent years on sales calls that paid for this tool. Our story →

    Common questions

    Before you book a demo

    Does a bot join my call?

    No. SellSig reads audio passively from your existing Zoom, Meet, or dialer integration. Nothing joins the call. Your prospect never sees or hears anything.

    How long does setup take?

    Most teams are live in under five minutes. Connect your calendar and dialer, and SellSig starts listening on your next call. No hardware, no installs on your reps' machines.

    Is my call data secure?

    Yes. Calls are encrypted in transit and at rest. Your data is never used to train shared AI models. You control retention windows and can purge any call on request.

    Will this work with my existing dialer and CRM?

    Yes. SellSig plugs into Zoom, Meet, and most dialers. Call summaries sync to HubSpot and Salesforce — no new tabs, no double entry.

    Isn't real-time coaching just Big Brother watching my reps?

    No — it's a teammate in your rep's ear, not a camera for the VP. The cue shows on the rep's own screen, in the moment, for them to use. It's coaching, not surveillance — reps feel backed up, not watched.

    I can't afford Gong. Why could I afford this?

    Gong is enterprise post-call analysis priced for enterprises — $8k+/yr floors, weeks to set up, value months later. SellSig is live coaching priced for the individual closer and small team: it helps on call one, not month three.

    AI call summaries are basically free. Why pay for coaching?

    Summaries are the after-party — they tell you what happened once the deal is already won or lost. SellSig is the nudge during the call (“ask about budget now,” “don’t discount — anchor”) while you can still change the outcome. ChatGPT can't sit on your live call.

    Your next commission is one call away.

    Book a demo, connect a call in 5 minutes, and see SellSig catch a live objection today. No commitment — just the proof that one extra closed deal pays for it.

    One extra closed deal pays for it

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